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The Importance of Video Marketing

In the discussion, Hans ten Hove from Datto Kaseya talks about the importance of video marketing and his experiences as a long-term client of WM Studios, with whom he has been collaborating for four years.



He shares his insights about the evolution of video production and its impact on corporate communication. Hans emphasizes how video content can increase visibility and engagement, and how professional production companies like WM Studios have helped improve the quality and reach of their video content.


Below are ten recommendations from Hans ten Hove for effective video marketing, based on his experiences with WM Studios:

  1. Focus on Quality: Ensure that both the video and audio are of high quality to captivate viewers.

  2. Use Multiple Camera Angles: This keeps the content dynamic and interesting for the audience.

  3. Regular Updates and Maintenance: Keep your equipment and software up-to-date to ensure the best output.

  4. Professional Presentation: Collaborate with professionals who ensure a smooth and expert presentation.

  5. Interactive Elements: Incorporate interactive elements such as polls or Q&A sessions to increase engagement.

  6. Content Variety: Offer a diversity of content to appeal to different segments of your audience.

  7. Strategic Planning: Plan your videos strategically to achieve maximum impact, considering timing and distribution channels.

  8. Training and Preparation: Ensure that speakers are well-prepared and trained in handling cameras and autocue.

  9. Feedback and Evaluation: Gather feedback and regularly evaluate your video content to make improvements.

  10. Stay Innovative: Continuously innovate with new technologies and formats to stay ahead in video marketing.


Hans illustrates how these approaches have contributed to the success of their video marketing strategy, allowing Datto Kaseya to effectively communicate with their customers and partners.


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